Of course, Dash hasn't completely lost the Mrs., at least on the interwebs, as you can still go to for all of your flavor needs. Sure, there’s no 50s housewife on the packaging slaving away over the stove as she tries to get her darling Jim to eat a little less salt goshdarnit so his heart doesn’t explode, but just the very existence of the brand’s name sounds a little like “where’s my dinner, Karen?” The so-flavorful-we-don’t-need-no-stinking-salt brand was started in the early 80s by Carol Bernick as she was looking to inject a little spice into the meals she made for her family. That any product today needs to be definitively masculine or feminine can make a brand appear backward or offensive. While they gave no significant reason for the switch in the press-release-y press release, allow me to play armchair speculator and point you in the direction of one of the topics from our 2020 Trend Report about non-gendered branding. Dash brand has been a trusted, salt-free seasoning staple in American homes, and we're thrilled to roll out the new Dash branding and products as well as a partnership with Joy Bauer, one of the most trusted and sought-after health experts in the country." "The Dash line of salt-free seasonings will continue to allow consumers to elevate their cooking quickly and simply – in a dash," said Julie Gould, Marketing Director of B&G Foods in a press release. The packaging now features a new logo, but ultimately retained most of the brand’s visual elements, including the logotype. Available now The medley of flavor you love from an Everything Bagel can translate into a world of possibilities without the salt Add this salt-free, flavorful seasoning to your bagel with cream cheese, avocado toast, salads, vegetables and more. The shorter, to-the point-name wants to emphasize the brand's talent for adding flavor quickly to whatever you’re cooking in, you guessed it, a dash.įewer syllables help too. Mrs - Dash - Mrs Dash Taco Seasoning: License: Personal Use: Size: 9 KB: Views: 13: Downloads: 2: If you find any inappropriate image content on, please contact us, and we will take appropriate action. Delivering to Lebanon 66952 Sign in to update. From now on, the line of salt-free seasonings will be known as Dash. Shop Amazon for Dash Salt-Free Seasoning Blend, Original, 21 Ounce and find millions of items, delivered faster than ever. Dash rebranded and dropped the “Mrs” from their name. 2,000 calories a day is used for general nutrition advice. If you want to make Mrs.Dash salty, you could keep referring to it as Mrs.Dash. Spice things up without adding salt Discover Dash products, the salt-free alternatives for spicing up your favorite meals - available in many seasoning combinations. The Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet.
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